video 2 zero

“At Digital Hollywood last week, I conducted a 9-minute video interview with Thomas Wilde, the new CEO of EveryZing, formerly Podzinger. The company turns videos and podcasts into text files that can be indexed by search engines, and it lets users go directly to the part of a video or podcast that they’re interested in”.

link to video interview on socialmedia.biz. Chris Pirillo has posted an EveryZing transcript of his hilarious “How to piss off a telemarketer” video.

Blinkx have a jump start on the speech to text technology but no indication that they see value in providing transcripts to viewers. The real focus for both Blinkx and EveryZing is providing targeted ads. Blinkx will launch Adhoc on Monday:

“Just like Google’s AdSense matches search ads with the words on any given publisher’s Web page, blinkx will bring a similar form of contextual mapping to video. An advertiser can buy keywords, and the ads will be triggered when those words are spoken in a video or they appear in a title, description or a tag attached to the video. The ads can be delivered right back on the publisher’s site selected from their own inventory, that of an ad network, or from blinkx. “ via Inside Online Video

I guess the real question is - “what will Google do?”

[UPDATE] 07/27 Read/Write Web

The highlight of the Searchnomics 2007 conference today was a keynote, at the very end, by Marissa Mayer, Vice President, Search Products & User Experience at Google.

Mayer highlighted a recent product from Google called Google 411 [1-800 GOOG 411]. This is a free phone service that you can call to perform a voice search. As the usage of this system rises, the increasing number of samples of user input will be used to improve voice-to-text technology; users are, in effect, training the system to recognize voice commands. She believes that these advances can be used to make Video search better, by indexing transcripts to provide search results.

Google anticpate a breakthrough “in a year or two”

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