Jun 25 2007
Google on Next Generation Advertising
Read/WriteWeb posts a summary from Supernova of a presentation by Sheryl Sandberg, Google’s Global VP of Sales and Operations entitled What’s next for advertising?
Surprisingly no mention of any Adsense for video. At the moment Google dominate video search through Youtube. But this situation is changing fast. The biggest here-now threat comes from AOL’s Truveo.
According to internal numbers from comScore MediaMetrix, the Truveo search engine has resulted in 39 million unique monthly impressions with those numbers increasing 50% month by month.
Truveo’s technology is being used by hundred of sites including Brightcove, Clevver, CSTV, Flock, Pageflakes, PureVideo, Qwest, Search.com, Sportingo, Netvibes, Widgetbox and YourMinis. These new partners join AOL Video, AOL Search, Excite, Infospace, and hundreds of others who are already using Truveo.
see beet.TV for more and a video interview with Truveo’s Jim Tuttle
Joint ventures such as these are being aggressively pursued by all of Truveo’s many competitors. These coalitions coming at the same time as Google/Youtube is being forced to remove many video clips that violate copyright could represent the perfect storm that holes the Google ship.
Bad news for Youtube is good news for professional content creators. The fact is even when following best practices to encode for YouTube the quality of YouTube video sucks . Up until a few months ago it was possible to achieve great looking video with Youtube.
Unfortunately right now bandwidth constraints imposed by Youtube guarantee that professionally produced video is going to look a lot better on Brightcove.
[BONUS LINK] “Can Brightcove Solve Net Video for Pros..” at mediashift
