Jul 18 2007
Crowdsourcing vs Collaboration 2.0
When Boeing needed a passenger oriented interior design for their new Dreamliner they could have mined the “wisdom of crowds” by polling their millions of customers. Instead they sent a team of designers to fly round the world five times each - in coach! Developing what lead designer John Barratt refers to as Collaboration 2.0, using “focus groups of one”. Video interview with Barratt at scribemedia
I am not a fan of scribemedia’s presentation - no transcripts, no synopses, no embed code - but if you have a spare 10 minutes and any interest in the design process, it’s worth watching. I suspect that if the folks at scribemedia followed Barratt’s principles they would overhaul the site’s interface, with some urgency.
