Archive for July, 2007

Jul 10 2007

Community Journalism inside out

Published by peter under news, videojournalists

No-one expected Backfence to fail. It was well financed ($3million in venture capital) and staffed by new-media experts led my Mark Potts, who helped found washingtonpost.com and the @home network.

addthis_url = ‘http%3A%2F%2Fwww.shootingbynumbers.com%2F2007%2F07%2F10%2Fcommunity-journalism-inside-out%2F’;
addthis_title = ‘Community+Journalism+inside+out’;
addthis_pub = ”;

7 responses so far

Jul 09 2007

New rituals for new media pt 2

Published by peter under online video, news, videojournalists

Getting visitors to sit a spell. A continuation of “New rituals..”
Graeme Newell writing at TVspy:
“There is a lot of panic in the broadcast industry these days..The inexorably slow and steady decline of broadcast TV ratings have all of us looking hard for a revenue savior. For most TV stations, the feeling is that the […]

3 responses so far

Jul 08 2007

The BBC & Value Added Video

Published by peter under online video, news, videojournalists

The BBC and Value Added Video - finally a major news organization rejects the “online video is the future of news” mantra/hysteria for a more reasoned “online video is part of the future of news” approach.

One response so far

Jul 06 2007

Squeezing out the middle man

Two blog posts today draw attention to the fact that newspapers and TV stations are turning from producing news to buying it:

addthis_url = ‘http%3A%2F%2Fwww.shootingbynumbers.com%2F2007%2F07%2F06%2Fsqueezing-out-the-middle-man%2F’;
addthis_title = ‘Squeezing+out+the+middle+man+’;
addthis_pub = ”;

4 responses so far

Jul 04 2007

McLuhan’s media - hot vs heavy

I am not a big fan of Marshall McLuhan. I do not find his insights to be especially helpful. But that could be my lack of imagination rather than any fault of MM’s. After all Tom Wolfe and Woody Allen, two undoubted geniuses, insist that McLuhan was the “most important thinker since Freud”.
So what […]

5 responses so far

Jul 02 2007

Micro audiences pt 2

Published by peter under online video, videojournalists

Rather than video delivered by micro-sites another possibility is ads customized for specific micro audiences.

No responses yet

Jul 02 2007

Micro audiences

Published by peter under online video, news, videojournalists

Why micro hosted video sites? Forbes does not explain.The short answer is that these sites will be underwritten by micro-advertisers, targeting micro-audiences.

No responses yet

« Prev