Dec 05 2007
Isolation in a networked world
MSM has a thing or two to learn about the new online world. Trying to isolate your readers is a lost cause - linking provides the juice that makes the net work.
Newspaper.coms won’t provide links that direct readers away from their sites, that I guess is understandable. Misguided in my opinion, but understandable.
But why don’t they at least provide links to stories in their own archives? The BBC and guardian.com both follow this practice - it seems to work for them.
