Dec 13 2007
Web video that works - news you can use
A 12/8 article in TVweek notes that Beet.tv generates $15,000 per month in ad revenue and iJustine $1,000. BeetTV “includes video interviews with top technology executives”. iJustine’s “video sendup of her gargantuan iPhone bill drew about 8 million views”.
Alexa shows that iJustine has twice the traffic of Beet.tv. So advertisers will pay 30 times as much to reach BeetTV viewers as they will for Justine’s.
Information overload places an increasing premium on news you can use, particularly business oriented news.
As newspapers throughout the world face unprecedented cutbacks, and rely increasingly on wire services for their foreign news, the Financial Times, with over ten times the number of foreign correspondents of any other European newspaper, is expanding its overseas bureaus.
The WSJ is doing the same. Both the NYTimes and the International Herald Tribune have recently announced plans to dramatically increase business coverage through a deal with Reuters.
