May 07 2008
Cut until it hurts, then cut some more [2]
Video producers are not the only ones who could benefit from following this advice. Web surfers it seems also have little patience for the written word.
From Jakob Nielsen’s Alertbox:
“…on an average visit, users read half the information only on those pages with 111 words or less….[on pages with more words] users will read about 20% of the text.” via Journerdism
Not sure if I fully understand the methodology of the study or agree with the conclusions. But it supports the point I want to make so who cares? Not you obviously if you only read 20% of the words I wrote.
[TIP] if you really are that pushed for time just read the words in bold type.
