Jul 10 2008
Youtube - plenty of viewers, no advertisers
Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn’t been as popular with big corporate advertisers. World-wide revenue from YouTube ads has fallen short of Google’s expectations this year, and is likely to total about $200 million for the full year…
One complaint from mainstream advertisers is that YouTube — where clips uploaded by users range from raunchy to heartwarming — lacks enough content alongside which they want to run their ads. New Line Cinema, for example, created an ad campaign on YouTube last summer to promote its movie “Hairspray.” The ads performed well, New Line said, but it had a hard time finding enough YouTube videos where it wanted to put the ads.General Motors Corp. has been a regular buyer of Google search ads. More than a year ago, it experimented with advertising its Cadillac brand on YouTube. Since then, it hasn’t significantly boosted its YouTube ad buying…. WSJ
