Sep 03 2008
The people previously known as the advertisers 2
As newspapers and regional TV stations continue to be blinded by Youtube and the creative excesses of the “people previously known as the audience”, advertisers are forced to take things into their own hands - 
The study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a list of the fastest-growing private U.S. companies, compiled by Inc. Magazine.
- In 2007 the study found 24% of companies were using online video.
- In 2008 that number almost doubled to 45%.
The bottom line is that fast growing companies are learning about and adopting online video and other types of social media at a very rapid clip. Companies whose growth is static or downward trending are much less likely to adopt social media of any type. via camcorderinfo
Advertisers are now spending more money online than they do on TV, but close on two thirds of the online budget is being spent on the advertisers’ own websites - previous post
