video 2 zero

Jessica Guff, executive producer of ABC News Now and a veteran of ABC News, explains the new paradigm to PR honcho Richard Edelman:
PR people must pitch stories differently. Specifically, she said we need to offer fully formed four minute segments, with visuals, spokespeople and news hook all conceived. “Don’t just send me a pitch letter […]

Following up on Context is King below - this from Philip Trippenbach’s Three Rules for Online Video:
The 3 rules: Simplicity, Authenticity, Currency.
And the greatest of these is Authenticity: The BBC know this, but it certainly doesn’t hurt to be reminded.

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A propos of nothing at all, two quotes. The first from Fran Leibowitz:
“The opposite of talking isn’t listening. The opposite of talking is waiting”
The second from me:
“If they don’t like the message, change the medium.”

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Close-ups work well in web video. But they also work well in television, movies and photography.
More bandwidth, faster connections are obsoleting the 320×240 frame - so the original justification for more close-ups on the web is disappearing. But the close-ups are not.
This has nothing to do with aesthetics - Videographers are become lazy! (Joyce).
Close-ups are […]

There are two Tripod Rules. The first - Never Shoot with a Tripod, and the second Always Shoot with a Tripod - may seem to contradict one another.
Ignore them unless you are entering a competition of some sort. For everyone else just go with whatever improves your confidence, flexibility, confidence, efficiency and confidence.
- Number […]

This is the flipside of Connect Emotionally. Talking Heads don’t make for riveting movies or TV - but they work just fine on the web. Gary Vaynerchuck, Andy Plesser (beet.tv) and Michael Tomasky (guardian.co.uk) prove the point across a wide spectrum.
washingtonpost.com has extended the Talking Heads gestalt with its Voices series. The subjects […]

Emotional video works. True in movies, true on TV - not true on the web. People don’t click on emotional videos.
When you take an emotional story and edit it down to 2 or 3 minutes you transform  emotion into sentimentality. When you don’t edit it down then you better have an engaged audience if […]

Context is king. It’s not the content of the video that generates the return, it’s the ability to integrate the video into a larger information loop where value feeds back to the producers. And that involves getting a commitment to more than 3 minutes. Without appropriate context the content has limited value.
[UPDATE  10/26]   “The New […]

Michael Eisner on What works in Online Video:
Sex seems to work. User-gen, sports, news, anything with Sarah Palin works. At the end of the day, like in all the other industries from movies to TV, long-form, story-driven content is what ultimately works. paid content
Time is the currency we use to pay for online video. […]

Yesterday a journalist who (still) works at a big Florida newspaper told me, “Last year we were trying to shoot as much video as possible. This year, we’re trying to save the paper. - Mindy McAdams.

A year or so ago video was going to save newspapers! - so what went wrong? Why […]

ANOTHER cool tool for FCP released today, EditGroove. This bit of software manages preferences and user settings for multiple users…on one machine or across a network. If you are working on one machine one day, then move to another, you can load your keyboard layouts, your preferences (including levels of undo, frequency of autosave, favorite […]

YouTube Cofounder Chad Hurley spoke at the MIPCOM Conference in Cannes, France yesterday.In the talk, which is transcribed here, Hurley compares the current state of online video to the nascent years of television. In 1941, he says, “CBS has just launched its new television network amidst cries that it means the death of radio.” […]