Oct 22 2008

7 web video myths - 1. Shorter is better

Published by peter at 9:49 am under online video, videojournalists

Michael Eisner on What works in Online Video:

Sex seems to work. User-gen, sports, news, anything with Sarah Palin works. At the end of the day, like in all the other industries from movies to TV, long-form, story-driven content is what ultimately works. paid content

Time is the currency we use to pay for online video. Getting someone to pay a nickel is easier than getting them to pay $1 - big surprise. But if the guy who charges a nickel can’t turn a profit - who cares?

6 Responses to “7 web video myths - 1. Shorter is better”

  1. # 7 strategies for web video success and 7 video myths | Online Journalism Blogon 22 Oct 2008 at 2:04 pm

    […] he’s just posted the first 3 of a series of 7 video myths: shorter is better; content is king; and connect emotionally. […]

  2. # TeachJon 22 Oct 2008 at 6:20 pm

    You will care when your favorite show, publication, network, etc. goes dark.

  3. # Aaronon 23 Oct 2008 at 1:17 pm

    How is “shorter is better” a myth? Seems like a clearly provable fact

  4. # WebVideo: Desmontando o mito | Myth Busting « O Lago | The Lakeon 24 Oct 2008 at 10:06 am

    […] 1. Shorter is better […]

  5. # Technolo-J : Who are we trying to reach by video: journalism, the audience or ourselveson 30 Oct 2008 at 4:10 pm

    […] discussion of his seven myths that may be getting in our way of doing good video journalism: Shorter is better  Sometimes, you need context and depth.Content is king  It’s not the content of the […]

  6. # Web video “myths” « Advancing the Storyon 12 Nov 2008 at 9:03 am

    […] Shorter is better. […]

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