Oct 22 2008

7 web video myths - 2. Content is king

Published by peter at 9:51 am under videojournalists

Context is king. It’s not the content of the video that generates the return, it’s the ability to integrate the video into a larger information loop where value feeds back to the producers. And that involves getting a commitment to more than 3 minutes. Without appropriate context the content has limited value.

[UPDATE  10/26]   “The New York Times has broken ground by creating a sort of “contextual” video player which displays multiple clips related to the subject of the story, on the page where the text article appears.  This is one of the most notable aspects of the implementation of a new video content management system from Brightcove introduced last week”. beet.tv

3 Responses to “7 web video myths - 2. Content is king”

  1. # 7 strategies for web video success and 7 video myths | Online Journalism Blogon 23 Oct 2008 at 12:45 pm

    […] he’s just posted the first 3 of a series of 7 video myths: shorter is better; content is king; and connect emotionally. Favourite quote: “When you take an emotional story and edit it down […]

  2. # WebVideo: Desmontando o mito | Myth Busting « O Lago | The Lakeon 24 Oct 2008 at 11:11 am

    […] 2. Content is king […]

  3. # Technolo-J : Who are we trying to reach by video: journalism, the audience or ourselveson 30 Oct 2008 at 4:09 pm

    […] way of doing good video journalism: Shorter is better  Sometimes, you need context and depth.Content is king  It’s not the content of the video that generates the return, it’s the ability to […]

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