video 2 zero

Emotional video works. True in movies, true on TV - not true on the web. People don’t click on emotional videos.
When you take an emotional story and edit it down to 2 or 3 minutes you transform  emotion into sentimentality. When you don’t edit it down then you better have an engaged audience if you expect anyone to watch it.

You might watch a story of a 2 minutes story of a 5 year old kindergardener greeting his Iraq returned marine dad on the network news. You might even get choked up over it - but are you really going to search such videos on the net?

From the producers POV emotional videos are a joy to produce - it’s a simple thing to capture the little kindergardener’s elation with a video camera. A lot easier than trying to do it with a pen.

So a video with emotional overtones/undercurrents is more likely to be successful from the producers POV, in the sense that it adds something to the story.

But is it more successful from the consumer’s POV?

If you are a judge in a competition, or a teacher then certainly you will say “that’s a memorable video - good job”. If you are watching a 30 minute news show on a day when there is only 10 minutes of news - likewise.

But if you are a web surfer - are you going to click on it in the first place?

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