Nov 11 2008
YouTube: committed to quality
David Eun VP of Google/YouTube talking yesterday at the VideoNuze breakfast panel in NYC
“…about the “head” and the “tail” of Chris Anderson’s “long tail” model. He said that in between the two (basically, between big hits and narrowly-focused content that appeals to a tiny audience), there’s a “torso”: high-quality specialty niche programming. “That’s what drove cable TV,” Eun said, “and that will be a sweet spot for Internet video.”
- Eun urged the audience to try not to define what “good” is. Viewers don’t care what professional programmers and cable execs think is good; sometimes they’re happy to watch dogs on skateboards. Thinking narrowly about what “good” programming is can be limiting.” cinematech
