Sep 03 2008
As newspapers and regional TV stations continue to be blinded by Youtube and the creative excesses of the “people previously known as the audience”, advertisers are forced to take things into their own hands -
The study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a […]
Jul 10 2008
Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn’t been as popular with big corporate advertisers. World-wide revenue from YouTube ads has fallen short of Google’s expectations this year, and is likely to total about $200 million for the full year…
One complaint from mainstream […]
Aug 22 2007
Pre-roll ads annoy viewers. Contextual ads which appear on the web page beside the video don’t annoy viewers - they ignore them. This annoys advertisers.
In an effort to keep everyone happy Google has introduced overlay click-through ads to Youtube. Revenue will be shared with content creators.
Aug 06 2007
Looking for a Tony Robbins link for the post below Google threw up this TED video: “Why we do what we do, and how we can do it better” Sparky interaction with Al Gore when Al (in the audience) wants to blame his defeat in 2000 on the Supreme Court. Worth watching.
Jul 19 2007
In the Art of the Start Guy Kawasaki emphasized the importance of crafting a mantra rather than a mission statement or business plan. A plan detailing what you intend to do may limit or even emasculate the enterprise. A mantra shifts the focus away from operational details towards values and principles. From the “what” to […]
