video 2 zero

Colorado is a state of extremes - from the 14,000 foot peaks of the continental divide to the rolling grasslands of the eastern plains. The temperature will often vary by 75 degrees or more in the course of a single day.
Same goes for our politicians. Take yesterday as a case in point. On the one […]

MSM has a thing or two to learn about the new online world. Trying to isolate your readers is a lost cause - linking provides the juice that makes the net work.
Newspaper.coms won’t provide links that direct readers away from their sites, that I guess is understandable. Misguided in my opinion, but understandable.
But why […]

Just how salacious is the British press? Today over at guardian.com the most read article is about NASA experiments involving astronauts having sex in space (missionary position doesn’t work). I guess there is nothing too surprising about the popularity of the article - except that it is 7 years old.  Astro-naughty. 

Earlier this week guardian.com toppled nytimes.com as the most popular newspaper website:
“With 18.4 million users in October, the Guardian was ahead of nytimes.com, which registered 17.5 million users in the same period, according to Nielsen / NetRatings” via Buzzmachine
Yesterday Reuters announce that bbc.com draws 40 million users a month from outside the UK.

At Target for Halloween - more at strobist

Back in July I blogged about the cunning plan hatched by the New York Times to wrap 30 seconds of news in a 5 minute video, thereby increasing their Nielsen ratings.
At the time I pointed out that this might not sit well with viewers who consider their time a valuable asset. Unfortunately the honchos […]

In the Art of the Start Guy Kawasaki emphasized the importance of crafting a mantra rather than a mission statement or business plan. A plan detailing what you intend to do may limit or even emasculate the enterprise. A mantra shifts the focus away from operational details towards values and principles. From the “what” to […]

James Surowiecki and Malcolm Gladwell are well known to readers of the New Yorker as the twin purveyors of contrarian gobbledygook. They bring to mind a pair of gymnast contortionists - going through a series of elegant and stylish moves to assume impossible convoluted positions - then adopting serene smiles which might convince a […]

A month or so ago Nielsen/Netratings published statistics that seemed to suggest that the average nytimes.com visit lasted an unbelievable 30 minutes. Asking around it seems that the figures really were unbelievable - no-one believed them.
The most significant question for me was “when most people are browsing using tabs is there any way to […]

No-one expected Backfence to fail. It was well financed ($3million in venture capital) and staffed by new-media experts led my Mark Potts, who helped found washingtonpost.com and the @home network.

Getting visitors to sit a spell. A continuation of “New rituals..”
Graeme Newell writing at TVspy:
“There is a lot of panic in the broadcast industry these days..The inexorably slow and steady decline of broadcast TV ratings have all of us looking hard for a revenue savior. For most TV stations, the feeling is that the […]

The BBC and Value Added Video - finally a major news organization rejects the “online video is the future of news” mantra/hysteria for a more reasoned “online video is part of the future of news” approach.