video 2 zero

As newspapers and regional TV stations continue to be blinded by Youtube and the creative excesses of the “people previously known as the audience”, advertisers are forced to take things into their own hands -
The study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500, a […]

When it comes to online video innovation, “big media is the tail of the dog,” says Rich Moran, a partner with Venrock, the venture investing fund of the Rockefeller family.
As newspaper and TV websites flail in the morass of “citizen journalism” they have created for themselves, advertisers (the folks who pay the bills) are forced […]

Tampa Bay: where your dreams can come true, you can get the respect you deserve:

Each time you send me a video story that either makes it on the news or on our web site, Tampa Bay’s 10 will pay you TWENTY DOLLARS!

A couple of month’s back I blogged the changing skillsets required for video […]

Although users of the popular video-sharing site view clips more than one billion times on most days, the site hasn’t been as popular with big corporate advertisers. World-wide revenue from YouTube ads has fallen short of Google’s expectations this year, and is likely to total about $200 million for the full year…
One complaint from mainstream […]

Several years back the Center for Social Media published “Documentary Filmmakers’ Statement of Best Practices in Fair Use“. They have now followed up with a similar guide to fair use with regard to online video — via videomaker.com
Fair use is an “equitable remedy”, and as such is designed to protect the […]

Around the age of 4 Noah tired of Thomas the Tank Engine and started sliding in my Woodstock DVD.
His hands were too small to be Alvin Lee. His voice too squeaky to be Joe Cocker. So he settled on Michael Shrieve. Anyone can bang on a drum….Soul Sacrifice.

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This week from the “Not my job” department:
When I first saw The Diving Bell and the Butterfly I was convinced that it deserved academy awards for director and editor.
Now having watched the “making of” DVD feature I’m not sure who exactly deserves the accolades.
Many of the stylistic decisions which I had assumed where Schnable’s were […]

Lawrence Lessig “How creativity is being strangled by the law”.
Larry Lessig gets TEDsters to their feet, whooping and whistling, following this elegant presentation of “three stories and an argument.”
The video is 19 minutes long - worth listening to, even if you don’t have time to watch.

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Video producers are not the only ones who could benefit from following this advice. Web surfers it seems also have little patience for the written word.
From Jakob Nielsen’s Alertbox:
“…on an average visit, users read half the information only on those pages with 111 words or less….[on pages with more words] users will read about 20% […]

“….companies across the U.S. are starting to prevent their employees from accessing Internet-video services at work
….According to a study released last month by Nielsen Online, an Internet tracking service owned by Nielsen Co., the heaviest consumption of Internet video is during weekday lunch hours between 12 p.m. and 2 p.m., when most people are at […]

Youtube: “Whether a YouTube video has 10 views or 10,000,000, people always want to know the same thing: who’s watching this? Where do viewers come from? How did they find my video? …Today we’re releasing YouTube Insight, a free tool that enables anyone with a YouTube account to view detailed statistics about the videos they […]

Undoubtedly one of the major speed bumps preventing widespread monetization of online video is the absence of reliable analytics.
The methodology favored by distributors such as Brightcove involves measuring megabytes downloaded rather than minutes watched. In these days of tabbed browsing and hi-speed connections this will invariably overstate viewing figures, in some cases by as much […]